Adored by celebrities, beauty editors and consumers globally, Tata Harper is the pioneer of high-performance skincare with formulas that are 100% natural, EcoCert and cruelty free. From start to finish, we produce everything on our 1,200-acre certified-organic Vermont farm with an in-house team of green beauty engineers. No outsourcing. No shortcuts. No synthetics, ever. 

We are looking for a proactive, experienced, and hands-on Director of Social Media with a track record of building and growing successful social platforms and influencer communities. Reporting directly to the SVP, Digital and working closely with our Founder and SVP of Brand Marketing, this individual will translate the ideation and vision of the company into content and a highly engaged community that help fuel our growth. This key role will lead the charge in defining and executing the strategy, monitoring performance, and helping to supercharge the Brand’s awareness and buzz.

This role is remote, but requires approximately 25% travel to NY, CT, VT and other locations nationally and internationally as business requires and to get to know our business and team

Social Content

• Envision and implement a strategy for organic social, specifically TikTok, Instagram and YouTube in partnership with Brand and Digital Marketing
• Serve as a thought leader; audit our current process and creative/editorial direction; provide direction for internal partners; lead monthly content brainstorms 
• Develop campaigns and ongoing cadence informed by brand strategy, pillars and Brand calendar; translate the Brand’s rich storytelling opportunities into engaging content
• Collaborate with Brand and Product development teams to create exciting and informative social ‘buzz’ regarding new product launches
• Conceptualize and lead the creation of compelling content for Instagram feed, stories, reels & TikTok; look for ways to stand out on social media and jump on new trends
• Review grid/posts on a weekly basis and give final top approval on all posts
• Stay current with social media best practices and new digital technologies
• Work in lock steps with paid media team to ensure a 360-degree approach to marketing
• Guide community management best practices and establish a process for generating and amplifying testimonials and transformational stories from our community
• Identify opportunities to partner with like-minded brands and influencers to expand brand awareness and customer engagement
  

Influencer Community Building

• Create our influencer marketing strategy, including always-on seeding, launch campaigns, and paid partnerships
• Strategize and develop influencer marketing campaigns to support product launches and drive brand awareness and reach on Instagram, TikTok, Youtube, and other platforms
• Partner with VP of Communications and PR on successful execution of in-person brand events including launches and beauty classes with our team and Founder
• Bring and develop a solid network of influencer talent, agents, and other gatekeepers; maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
• Oversee all outreach, onboarding, sampling, gifting, and management of the influencer community; create an unparalleled experience for influencers that supports their sustained excitement and engagement 
• Work with internal partners and external vendors to effectively implement relationship management tools and processes

Leadership

• Build a nascent social and influencer strategy into an awareness and traffic driver for the Brand; develop strategy, processes, and performance evaluation from scratch
• Manage and mentor a junior team to support the overall team mission and objectives
• Spearhead market and industry research to inform social media and other strategies
• Develop and manage social media budgets, resources and timelines; optimize resources effectively across content creation and amplification to meet goals

• Minimum 8-10 years’ proven experience in influencer/social/PR/communications for a brand or agency in the beauty/wellness/lifestyle space
• A passion for beauty brands and the digital/social landscape; forward-thinking with a trend-hunting mindset
• Expertise in managing and growing social media on platforms with an emphasis on Tiktok and Instagram; well-versed in social media tools and analytics
• Able to thrive in a fast-paced business environment while working effectively and collaboratively with team members
• Detailed-oriented, highly organized with the ability to manage multiple initiatives and deadlines
• A natural ability to use data, intuition, and creativity to make business decisions
• Proactive self-starter, resourceful and strong follow-through skills
• A high-level of aesthetic taste and demonstrated ability to grow a luxury brand
• Excellent communication and interpersonal skills
• Bachelor’s degree with a major or concentration in communications/marketing or a relevant subject matter
• Ability to work in the U.S.

At Tata Harper Skincare, we pride ourselves on the formulation and manufacturing of the world’s most advanced  skincare, made entirely (100%) out of non-toxic and natural clinical-grade ingredients at our headquarters, located about  250 miles north of New York City in the Champlain Valley of Vermont.  

We are looking for an interim Visual Merchandising Project Manager to oversee and manage all of the ongoing visual merchandising programs . This assignment starts mid-March, 20 hours per week, for 5 months. This position collaborates with the CEO, Creative Director, and SVP of Brand Marketing on a daily and weekly basis, from conception stages to execution for all projects.  The role reports directly to the SVP of Global Sales and is included in all strategic discussions and communications with retail partners globally, so as to align on individual plans that bring the brand to life and ensure consistent brand visual representation and brand communication in stores.  

• Oversee and directly manage complex project timelines and workloads, and facilitate collaboration between cross-functional internal teams for all projects.
• Direct lead for all communication with external agencies and production vendors that assist with project development and execution.
• Schedule and lead all meetings related to project management and ensure appropriate creative and key stakeholders attend.
• Assist creative/design team with artwork development as needed.
• Manage all communication + timing , planning, execution, and project monitoring
• Collaboration with creative teams to ensure proper alignment of creative resources for all current and upcoming projects and asset requests.
• Assist with various visual merchandising and event needs as they arise based on retailer needs and requests.
• Communication to sales field teams about project implantation at retail.

• Experience managing project timelines
• Organized with a high level in attention to detail
• Excellent at planning, organizing, and managing time
• Ability to adapt to design, style, and aesthetic of the brand, CEO, and Creative Director
• Ability to perform under pressure
• Ability to effectively communicate with various levels in the organization to accomplish tasks, make decisions, and stay on project timelines
• Proficient in MS Excel, PowerPoint
• Adobe Creative Suite experience
• 3+ years of project management experience in creative services and visual merchandising
• Previous beauty retail experience is preferred
• Successful track record in managing the delivery of multiple creative projects in a fast paced environment
• Organized individual who excels in project planning, scheduling and issue resolution
• Excellent communication, interpersonal and presentation
• Ability to work both independently and collaboratively as part of a team seamlessly

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Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.

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Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.

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Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.

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Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.

Lorem ipsum dolor sit amet consectetur adipiscing elit risus, tortor eu arcu gravida feugiat sagittis etiam egestas morbi, ante mollis felis viverra diam odio interdum. Penatibus morbi nascetur ornare faucibus pretium varius semper feugiat, a conubia vitae elementum fermentum proin parturient, congue tristique at tempor placerat est aenean.

Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.

Lorem ipsum dolor sit amet consectetur adipiscing elit risus, tortor eu arcu gravida feugiat sagittis etiam egestas morbi, ante mollis felis viverra diam odio interdum. Penatibus morbi nascetur ornare faucibus pretium varius semper feugiat, a conubia vitae elementum fermentum proin parturient, congue tristique at tempor placerat est aenean.

Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.

Lorem ipsum dolor sit amet consectetur adipiscing elit risus, tortor eu arcu gravida feugiat sagittis etiam egestas morbi, ante mollis felis viverra diam odio interdum. Penatibus morbi nascetur ornare faucibus pretium varius semper feugiat, a conubia vitae elementum fermentum proin parturient, congue tristique at tempor placerat est aenean.

Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.

Lorem ipsum dolor sit amet consectetur adipiscing elit risus, tortor eu arcu gravida feugiat sagittis etiam egestas morbi, ante mollis felis viverra diam odio interdum. Penatibus morbi nascetur ornare faucibus pretium varius semper feugiat, a conubia vitae elementum fermentum proin parturient, congue tristique at tempor placerat est aenean.

Convallis tellus hendrerit imperdiet mus vitae nullam, suscipit ut phasellus est cubilia libero torquent, lacinia donec accumsan conubia at. Lectus quis mollis aptent sodales gravida hendrerit euismod vestibulum condimentum vitae duis eleifend nascetur platea orci et vulputate, enim pellentesque eros bibendum magnis auctor fames nec laoreet ligula torquent rhoncus malesuada neque quam. Magnis purus sagittis porttitor ante lacinia dis, urna eget fringilla inceptos non, magna nascetur habitant semper curabitur. Risus cubilia sociis nullam malesuada euismod pharetra habitant rhoncus dui condimentum feugiat, cum per aliquam lectus convallis urna nibh non senectus cursus, semper rutrum arcu curabitur placerat sed et class aliquet viverra. Sociis facilisis fusce fames parturient fringilla curae vehicula pretium, imperdiet vitae dignissim mus volutpat eu conubia habitasse ullamcorper, quam inceptos malesuada nostra cursus ante rutrum. Suspendisse commodo semper hac feugiat pellentesque cras malesuada sociosqu, lacus leo integer luctus fames molestie velit dapibus ad, ut non etiam sollicitudin volutpat praesent torquent. Eget turpis et elementum quisque pharetra viverra, nostra inceptos leo a fusce donec tempus, sociosqu integer habitasse convallis natoque.